R.O.B.

Highway Entertainment Records is a record label that was founded in 2005 by Robert-James Lee (R.O.B.) and Nathaniel Smith, jr. (Nate). It is located between the outskirts of two small towns, Ferriday and Clayton, LA. The label was started because the founders knew that the chances of them scoring a deal from a major would be nearly impossible to achieve from the area where they resided.

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