Ruiz!

About Ruiz!

Ruiz! is the mysteriously evoked moniker from Sheffield based DIY multi instrumentalist, songwriter, producer and vocalist Hugh Ruiz Robert. Recorded with just a laptop and extra live instruments, it all started in Lockdown, Ruiz’s collection of songs seamlessly transcend across 60’s rock’n’roll, electronica, punk, pop, psychedelia and dark rock, with each genre being effortlessly fused with Ruiz!’s take on life in modern times. Songs about life, love and the modern maladies between men, women and life in these strange post Covid times.

Described as Iberian Psych by Sheffield’s Reverend Jon McClure, The Human Touch is Ruiz!’s 8th release on Only Fruit Recordings, and has already garnered the support of Tom Robinson’s Fresh on the Net and the BBC Introducing Mix-Tape. Three minutes 32 of ‘80s inspired post-punk, pop and electronica, flavoured with Ruiz! trademark psych, it’s not a departure from previous singles, more of the guitars, addictive melodies, and 60s harmonies.
“It's a song I wrote whilst in bed trying to get over Long Covid earlier this year. It’s about how as a race we seem to have lost the love and respect we once had for fellow humans, the ability to get on together and live in a society where we help each other out, instead of distancing and finding obstacles to avoid harmony. Covid appeared from nowhere and the whole world shut down. Now we need to move on and grow strong again. Find love, be kind and celebrate life.”
Indeed, this joie de vivre, this raw energy that Ruiz! harbours is evident across ‘The Human Touch’ and indeed across his previous singles. These recordings are both elegant and modern. Written during the pandemic’s peak, Ruiz! focused on his music, creating DIY soundscapes in which the quality is consistent. Compositions are smart, hooks are contagious and choruses are catchy.
Keep on keeping on!
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